Cialdini, Robert B. Influence: How and Why People Agree to Things. New York: Morrow, 1984. Print.
How do you choose what books you read? Read the options below. How you respond might say something about the weapon of influence for which you are the easiest target.
- You were given the book as a gift.
- You are part of a book club and have committed to reading what the group selects.
- The book is a #1 New York Times bestseller.
- You like the author’s other books.
- Someone you respect—the NYT book critic or your pastor—suggested the book.
- The book is being banned in your child’s high school, and you want to know what the fuss is about.