Under the Influence

Cialdini, Robert B. Influence: How and Why People Agree to Things. New York: Morrow, 1984. Print.

How do you choose what books you read? Read the options below. How you respond might say something about the weapon of influence for which you are the easiest target.

  1. You were given the book as a gift.
  2. You are part of a book club and have committed to reading what the group selects.
  3. The book is a #1 New York Times bestseller.
  4. You like the author’s other books.
  5. Someone you respect—the NYT book critic or your pastor—suggested the book.
  6. The book is being banned in your child’s high school, and you want to know what the fuss is about.
Continue reading “Under the Influence”